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Local Ad Lab
Local Ad Lab

Pay-per-call · Emergency home services

Exclusive emergency calls for your crew.

Local Ad Lab runs branded search campaigns for water, fire, mold, roof, HVAC, plumbing, electrical and pest emergencies. When a homeowner calls, the call rings through — live, recorded and never shared — to one local company. Yours, if you buy the territory.

Homeownersearches for emergency helpRecorded-call noticeBrand lineFloodDamageLine,tracking numberRingbaroutes by service area,hourscapacityYour companyanswers liveOverflowsecond buyerAfter-hoursnights,weekends

One call, one buyer. Never shared, never resold.

0

emergency brands, one operating standard

0

buyer on every call

0%

consumer-initiated, search-only calls

0

shared calls, lead forms or outbound dials

Direct buyers

Built for the company that answers the phone.

Networks pay us for calls. Contractors who buy direct get the same calls without the middle layer, and set their own territory, hours and volume. That is the arrangement this site is for.

Exclusive

Each call goes to one buyer. It is not shared, resold or re-routed after you answer.

Your territory, your hours

You set the counties or metros you serve and the hours you can answer. Calls outside that window go elsewhere, not to voicemail.

Pay per qualified call

You pay only for calls that connect and meet an agreed duration threshold. The threshold, price and dispute window are written into a short purchase agreement before the first call routes.

Recorded for review

Every call is recorded after the disclosure. If a call was a wrong number, a solicitor or outside your area, the recording settles it.

Start small

New buyers begin with a small trial batch so both sides can check fit before committing to volume.

How direct buying works

Call path

How a call reaches you.

1

Search

A homeowner searches for emergency help. Our ads show for exact-match emergency terms only — no broad match, no display, no remarketing.

2

Call

They call the number on the brand page or straight from the ad. No forms, no callbacks, no data captured beyond the call itself.

3

Disclosure

The line opens with a recorded-call notice, then rings through. Nothing is recorded before the notice plays.

4

Routing

Ringba sends the call to one buyer by service area, hours and capacity. A call is never sold twice.

5

Reconciliation

Duration, recording and caller data are logged per call for weekly reconciliation and dispute review.

Brand board

Nine brands, one operating standard.

Each brand owns its keywords, landing page and tracking numbers. Every call is tracked in Ringba from the first ring. Brands go live one at a time, only after the previous one is reconciling cleanly.

BrandEmergency it answersTrade servedStatus
Water damage, flooding, burst pipesWater-damage restorationLive
CoolRescue
Air conditioning failureHVAC (cooling)In build
RoofDamageLine
Storm, hail and wind roof damageRoofingIn build
FurnaceRescue
Heating failureHVAC (heating)Scheduled
FireDamageLine
Fire and smoke damageFire-damage restorationScheduled
MoldDamageLine
Mold discovery and remediationMold remediationScheduled
LeakFirstCall
Active leaks and plumbing emergenciesPlumbingScheduled
PowerFirstCall
Electrical outages and hazardsElectricalScheduled
PestFirstCall
Urgent pest and wildlife problemsPest controlScheduled

All nine brands

Networks

Also selling into networks.

We also supply pay-per-call networks and marketplaces, under our legal entity Green Fusion Investments LLC, as a single publisher identity across every vertical. Same traffic, same tracking, same recordings.

What networks receive

What we don't do.

  • No outbound dialing, robocalls, or SMS campaigns. Every call starts with the consumer.
  • No lead forms, no data resale, no co-registration, no incentivized or purchased traffic.
  • No impersonation of contractors, insurers, utilities or government services. No "911"-style branding.
  • No promises of instant service, guaranteed outcomes, or insurance-claim approval in any ad or page.

Full compliance standards